Page parking domain name
A parked domain name displays commercial links to third-party websites. Every click on one of the advertising links on the parked page indirectly remunerates the domain name owner. This detour of natural traffic generates enough revenue to enable the cybersquatter to renew his domain name every year.
In cybersquatting cases, the display of advertisements is linked to the targeted brand. In the case of domain name cybersquatting against an airline, a parking page displays sponsored links to competing companies (e.g. corsair.biz).
The cybersquatted trademark can be used identically in an extension it has not registered, such as leecooper.com.au in Australia.
Cybersquatters are targeting brands among the relevant new internet extensions: the Audemars Piguet watch brand was exploited on a parking page audemarspiguet.watch in the NewgTLD dedicated to watch in English.
In April 2017, the CIC bank recovered its .SITE domain name put up for sale for $2,999 by its cybersquatter on a parking page.
Cybersquatters also register the accented script of a trademark among domain names, such as Véolia with the “é” in véolia.com.
The brand may be associated with terms related to its activity (e.g. alcatelmobile.com, conseiller-cic.com or cuisine-schmidt.com).
Dotsquatting domain name
Cybersquatters take advantage of typing errors made by Internet users. Dotsquatting” is the malicious registration of the trademark associated with www (e.g. wwwleclerc.com, wwwswatch.com, wwwvelux.com), betting on the omission of the period when visiting a website.
Typosquatting domain name
Typosquatted domain names (i.e. the spelling of a trademark with a spelling error) are regularly exploited on parking pages.
Cybersquatters are very imaginative, adding letters (e.g. courrir.com) or removing jackdaniel.com, micheln.com, pierreetvacance.com, ente-privee.com.
Typosquatting can also involve replacing letters such as nwitter.com, teitter.com, twittrr.com, twttier.com recovered by Twitter, virqin-mobile.com with a Q instead of Virgin’s G or ramymartin.com against the Cognac brand Rémy Martin. Theinversion of a brand’sletters is one form of typosquatting (eg. calrins.com, lild.com).
In addition to the income generated by diverting Internet traffic, a domain name used on a parking page is often put up for sale by its owner at a price well in excess of its purchase price.
Brand Alert Solidnames enable companies tobe alerted as soon as a domain name is registered that uses a trademark in an identical, identical or similar way (typosquatting).
Solidnames’ SecURL service alerts users to changes in web usage of monitored names, such as theactivation of a parking page.
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