{"id":4641,"date":"2024-12-07T01:46:50","date_gmt":"2024-12-07T00:46:50","guid":{"rendered":"https:\/\/solidnames.fr\/why-is-a-short-domain-name-expensive\/"},"modified":"2024-12-07T01:46:50","modified_gmt":"2024-12-07T00:46:50","slug":"why-is-a-short-domain-name-expensive","status":"publish","type":"post","link":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/","title":{"rendered":"Why is a short domain name expensive?"},"content":{"rendered":"

A short domain name is statistically rarer than a long one. Thus, a short name of two, three, four or five letters often costs more than a ten-letter address. <\/p>\n

A short domain name is rarer and more sought-after than long or compound domain names<\/strong>.<\/p>\n

[Article updated on December 07, 2024 from the previous article published on 11\/21\/2023]<\/em><\/p>\n

Equestrian third party Escrow has just published a new quarterly review in December 2024 of domain name transactions<\/strong> carried out on its site during the third quarter of 2024. It echoes our previous article on the quarterly review<\/a> for the third quarter of 2023. Escrow is a platform frequently used to secure the purchase of a domain name<\/a>. <\/p>\n

Domain name sales totaled $99 million in the third quarter of 2024. This represents an 8.6% increase over the second quarter of 2024. As a reminder, transaction volume in the third quarter of 2023 was $85 million. <\/p>\n

In its year-end report, Escrow highlights the momentum of .AI(Artificial Intelligence<\/a>) transactions. According to Escrow, the value of .AI domain names<\/a> rose to a total of $2.5 million in Q3 2024. This is close to the Q1 2024 record of $2.6 million. <\/p>\n

How much does it cost to buy back a domain name that’s already been registered?<\/h2>\n

The median price of non-content domain names has been rising in recent months.<\/p>\n

The average price of a domain name buyback is stable at $5,000 in 2024.<\/strong><\/p><\/blockquote>\n

It was $4,614 in Q3 2023.<\/p>\n

\"Average

Escrow 2024 average domain name redemption price<\/p><\/div>\n

 <\/p>\n

The average price of a domain name on the secondary market has been rising since the end of 2020.<\/strong><\/p>\n

Between 2015 and 2020, the average price of a domain name recovery is around $2,500. The average price has risen significantly over the past 5 years. In fact, the price of a domain name buyback<\/a> has doubled over this period. <\/p>\n

Short domain names more expensive than regular domain names<\/h2>\n

The median price for two- and three-character .COM<\/a> domain names was $50,000 in Q3 2024 at Escrow. This compares with $46,500 in Q2 2024 and $41,250 in Q3 2023. <\/p>\n

For all four characters, the median buyout price for a .COM domain name in 2023 is $9,000. That’s almost double the price of a traditional domain name.<\/p>\n

For five-character .COM domain names, the median price was $15,000 in the penultimate quarter of 2024<\/strong>. This is a significant increase on the previous quarter ($8,100) and last year at the same time ($9,000). <\/p><\/blockquote>\n

\"Short

Escrow’s average buyout price for a five-character domain name in 2024<\/p><\/div>\n

Finally, the median price for six-character .COM domain names fell from $7,000 in Q2 2024 to $6,000 in Q3 2024.<\/p>\n

Why buy a short domain name?<\/h2>\n

A short domain name offers a number of practical advantages, particularly for businesses<\/a>. A Solidnames customer told our blog about buying a four-letter .COM<\/a>. <\/p>\n

It’s easy to remember, communicate and distribute. A short domain name is easier for your customers, partners and prospects to remember, pronounce and write. <\/p>\n

It also saves space on your communication media, such as business cards, flyers or social networks<\/a>.<\/p>\n

A short domain name gives you greater visibility on the web and creates a relationship of trust with your visitors.<\/p>\n

This reduces the risk of typing errors and adapts to mobile use<\/a>. A short domain name is easier to type on a keyboard or touch screen, which limits typing errors and redirects to competing or malicious<\/a> sites. As a result, it’s better suited to mobile formats, which account for a growing share of web traffic. <\/p>\n

What’s more, a short domain name is more likely to be bookmarked, shared on social networks or recommended by word-of-mouth. It can also have a positive impact on SEO<\/a>, if the domain name contains a keyword relevant to your business. <\/p>\n","protected":false},"excerpt":{"rendered":"

A short domain name is statistically rarer than a long one. Thus, a short name of two, three, four or five letters often costs more than a ten-letter address. <\/p>\n","protected":false},"author":2,"featured_media":4507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-name-redemption"],"acf":[],"yoast_head":"\nWhy is a short domain name expensive? - Solidnames<\/title>\n<meta name=\"description\" content=\"A short domain name is rarer than a long one. A short name of less than 6 letters often costs more than a 10-letter address.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is a short domain name expensive? - Solidnames\" \/>\n<meta property=\"og:description\" content=\"A short domain name is rarer than a long one. A short name of less than 6 letters often costs more than a 10-letter address.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/\" \/>\n<meta property=\"og:site_name\" content=\"Solidnames\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-07T00:46:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solidnames.fr\/wp-content\/uploads\/2023\/11\/2024-Q3-escrow-prix-moyen-rachat-nom-domaine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"681\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Fran\u00e7ois Poussard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Fran\u00e7ois Poussard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why is a short domain name expensive? - Solidnames","description":"A short domain name is rarer than a long one. A short name of less than 6 letters often costs more than a 10-letter address.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/","og_locale":"en_US","og_type":"article","og_title":"Why is a short domain name expensive? - Solidnames","og_description":"A short domain name is rarer than a long one. A short name of less than 6 letters often costs more than a 10-letter address.","og_url":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/","og_site_name":"Solidnames","article_published_time":"2024-12-07T00:46:50+00:00","og_image":[{"width":681,"height":449,"url":"https:\/\/solidnames.fr\/wp-content\/uploads\/2023\/11\/2024-Q3-escrow-prix-moyen-rachat-nom-domaine.jpg","type":"image\/jpeg"}],"author":"Jean-Fran\u00e7ois Poussard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jean-Fran\u00e7ois Poussard","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#article","isPartOf":{"@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/"},"author":{"name":"Jean-Fran\u00e7ois Poussard","@id":"https:\/\/solidnames.fr\/en\/#\/schema\/person\/d628017679f14fbdc2fb21c8848ad63e"},"headline":"Why is a short domain name expensive?","datePublished":"2024-12-07T00:46:50+00:00","mainEntityOfPage":{"@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/"},"wordCount":609,"image":{"@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#primaryimage"},"thumbnailUrl":"https:\/\/solidnames.fr\/wp-content\/uploads\/2023\/11\/2024-Q3-escrow-prix-moyen-rachat-nom-domaine.jpg","articleSection":["Domain name redemption"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/","url":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/","name":"Why is a short domain name expensive? - Solidnames","isPartOf":{"@id":"https:\/\/solidnames.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#primaryimage"},"image":{"@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#primaryimage"},"thumbnailUrl":"https:\/\/solidnames.fr\/wp-content\/uploads\/2023\/11\/2024-Q3-escrow-prix-moyen-rachat-nom-domaine.jpg","datePublished":"2024-12-07T00:46:50+00:00","author":{"@id":"https:\/\/solidnames.fr\/en\/#\/schema\/person\/d628017679f14fbdc2fb21c8848ad63e"},"description":"A short domain name is rarer than a long one. A short name of less than 6 letters often costs more than a 10-letter address.","breadcrumb":{"@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#primaryimage","url":"https:\/\/solidnames.fr\/wp-content\/uploads\/2023\/11\/2024-Q3-escrow-prix-moyen-rachat-nom-domaine.jpg","contentUrl":"https:\/\/solidnames.fr\/wp-content\/uploads\/2023\/11\/2024-Q3-escrow-prix-moyen-rachat-nom-domaine.jpg","width":681,"height":449,"caption":"Prix moyen rachat nom de domaine Escrow 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/solidnames.fr\/en\/why-is-a-short-domain-name-expensive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/solidnames.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Why is a short domain name expensive?"}]},{"@type":"WebSite","@id":"https:\/\/solidnames.fr\/en\/#website","url":"https:\/\/solidnames.fr\/en\/","name":"Solidnames","description":"Noms de domaines : surveillances, rachats et gestion","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solidnames.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solidnames.fr\/en\/#\/schema\/person\/d628017679f14fbdc2fb21c8848ad63e","name":"Jean-Fran\u00e7ois Poussard","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solidnames.fr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/499999e7af8ca75fb41baef4935bb56fdac1a99939a2e363868141aa3434fc68?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/499999e7af8ca75fb41baef4935bb56fdac1a99939a2e363868141aa3434fc68?s=96&r=g","caption":"Jean-Fran\u00e7ois Poussard"},"sameAs":["https:\/\/solidnames.fr"],"url":"https:\/\/solidnames.fr\/en\/author\/jf-poussardsolidnames-fr\/"}]}},"_links":{"self":[{"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/posts\/4641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/comments?post=4641"}],"version-history":[{"count":0,"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/posts\/4641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/media?parent=4641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/categories?post=4641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solidnames.fr\/en\/wp-json\/wp\/v2\/tags?post=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}